When people think of your brand, what kind of image do they have? Or can your brand ever cross the mind of anyone at all? How is your brand distinct from your competitors? These questions, and more, require definite answers from brand owners. Brand positioning is the distinctiveness of a brand. No brand attains popularity […]
Research has shown time and again that a high percentage of new businesses close after 1-2 years. It’s easy to attribute this to the common culprits such as poor business planning and poor fund management. However, with many startups and small businesses not knowing how to fully optimize their businesses online, no doubt this is […]