Grow Your Business Online
Guest blogging and backlinks work in the same way that citations work in academia. For a person to become a thought leader in the field of psychology research, for instance, it means that other reputable researchers recognize the fact and cite the person’s work in their own research and even often defer to the person’s […]
When people think of your brand, what kind of image do they have? Or can your brand ever cross the mind of anyone at all? How is your brand distinct from your competitors? These questions, and more, require definite answers from brand owners. Brand positioning is the distinctiveness of a brand. No brand attains popularity […]
The goal of every website is simple: to attract high-quality traffic. And search engines are responsible for a huge chunk of that traffic. However, many focus on the content quality and keywords optimization aspect while ignoring a very vital SEO factor: website optimization. As an SEO ranking factor, optimized websites make you rank higher on […]
Link building is the practice of getting links from other websites to yours. Google’s popular PageRank factor has been around for so long and it attempts to determine the quality of a webpage by analyzing the number of backlinks to it. Note that backlinks differ from outbound links, which are links from your website to […]
Research has shown time and again that a high percentage of new businesses close after 1-2 years. It’s easy to attribute this to the common culprits such as poor business planning and poor fund management. However, with many startups and small businesses not knowing how to fully optimize their businesses online, no doubt this is […]
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