Guest blogging and backlinks work in the same way that citations work in academia. For a person to become a thought leader in the field of psychology research, for instance, it means that other reputable researchers recognize the fact and cite the person’s work in their own research and even often defer to the person’s […]
When people think of your brand, what kind of image do they have? Or can your brand ever cross the mind of anyone at all? How is your brand distinct from your competitors? These questions, and more, require definite answers from brand owners. Brand positioning is the distinctiveness of a brand. No brand attains popularity […]