How to Effectively Improve Your Brand Positioning With SEO

When people think of your brand, what kind of image do they have? Or can your brand ever cross the mind of anyone at all? How is your brand distinct from your competitors? These questions, and more, require definite answers from brand owners.  Brand positioning is the distinctiveness of a brand.  No brand attains popularity […]

Read more
Website Optimization Strategies to Effectively Boost Website Traffic

The goal of every website is simple: to attract high-quality traffic. And search engines are responsible for a huge chunk of that traffic. However, many focus on the content quality and keywords optimization aspect while ignoring a very vital SEO factor: website optimization.  As an SEO ranking factor, optimized websites make you rank higher on […]

Read more
7 Issues Affecting Local SEO for Small Businesses and How to Tackle Them

Research has shown time and again that a high percentage of new businesses close after 1-2 years. It’s easy to attribute this to the common culprits such as poor business planning and poor fund management. However, with many startups and small businesses not knowing how to fully optimize their businesses online, no doubt this is […]

Read more