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4 SEO Tools for Analyzing and Improving Website Performance

While there are many tools and strategies for improving the search engine optimization (SEO) of your website, the plethora of available options can be overwhelming and sometimes difficult to familiarize with. Hence, some of the best tools for performing these functions have been assembled in this article. You probably won’t make use of all the tools below, but it’s necessary that you get familiar with the top options for your desired website analysis.

Google’s webmaster tools

Using the Google’s webmaster tool is one of the best ways to understand how Google sees your site. Google’s webmaster tools are a wide range of novice-friendly resources that helps you to understand the fundamentals of Google search. One special feature is the Google’s Fetch as Google tool. This tool is highly recommended when troubleshooting for poor SEO performance, as it allows you see a particular URL just the way Google sees it. The report gotten from this would help you modify such page for better results and also help isolate problematic codes when you suspect your site has been hacked. One other great feature of Google Webmaster tools as mentioned above is the PageSpeed Insights. This SEO tool, as earlier discussed, measures the performance of both desktop and mobile sites in terms of speed.

SEO site checkup

SEO site analyzer is a free SEO tool that analyzes your site using up to 45 individual checks in 6 different categories. Based on the report, the tool then generates a summary comprising of a numerical score (over hundred) and a count of failed checks. The SEO site checkup presents a result of the 45 checks using different sections. These sections include: Common SEO Issues, Speed Optimization, Server & Security, Mobile Usability, Social Media, and Semantic Web.

Moz’s pro tools

Moz’s pro tool is an all-in-one tool for increasing business search ranking. With Moz’s collection of research and analyzing tools, you are provided with the resources you need to identify SEO opportunities, build reports, track website growth, as well as optimize overall efforts. Crawl’s test tool happens to employ Moz’s own web crawler, Rogerbot, to analyze up to 3000 links on a particular URL. Once this is done, users can then receive a report by email giving details of the data for each page the site links to. The advantage of this is that it helps to identify “crawlability” factors such as duplicated contents and redirects that could affect SEO performances.


WooRank is a premium tool that provides instant web review. Without a premium account, you can only be allowed to generate a limited amount of reports. This tool offers a 14-day free trial which gives you access to a wide range of unlimited reviews. The report is divided into 8 sections: Marketing Checklist, SEO, Mobile, Usability, Technologies, Social, Local, Visitors. As an additional feature, WooRank makes it possible and stress-free for users to download reviews as branded PDFs making company-wide distributions and presentations more streamlined. These are some of the best options out of many others, to use to ensure you’re doing the right thing as regard your website’s SEO. With these tools well utilized, you can get your site ranking well on search engines, increasing traffic to your site, and also getting more converts.